Website Project

Client: All Green Lawn Treatments

About the Client

All Green Lawn Treatments is a lawn care firm based in Olney, specializing in all year round treatments for a lush and healthy lawn. They were established in 2006 and and serve customers throughout Buckinghamshire, Bedfordshire and Northamptonshire.

Objective

The existing site required a redesign, as the previous website was using a dated and generic WordPress theme, which was very limited in the types of content it could display.

Primarily, the client wanted to increase the number of free lawn survey requests through the website.

Solution

  • Rebuild the site from scratch with a custom theme to serve the required content, such as case studies and testimonials.
  • Add case studies using custom content types, so that over time a complete library of case studies can be managed and presented, with photo galleries for before and after shots.
  • Add a custom contact form to allow visitors to request a free lawn survey. This is displayed at the top of every page on the site.
  • Allow the client and site visitors to easily share case studies directly from the site, using social sharing icons at the top of every project page.
  • Add social media links in the page header, along with a clearly visible phone number.
  • Detail the seasonal lawn treatments available with some free advice to build trust and demonstrate expertise with the audience.
  • Add a custom testimonial library to display throughout the site.