Website Project

Client: Ideal Eyewear

About the Client

Ideal Eyewear are independent opticians that provide frames and lenses suitable for all budgets. They offer a very friendly and specialised service, especially for children who require a more friendly, less intimidating eye test. They are based in Bedfordshire, UK


  • The old website was generating very few enquiries.
  • There was no way for site visitors to book appointments through the website.
  • The design was poor, giving a bad first impression to site visitors.
  • The blog functionality was limited making content marketing difficult.
  • It had ugly and confusing URLs for example:-’t-sight-tests-be-the-same/9989285


  • Rebuild the website in WordPress, to take advantage of the platform’s superior content marketing capabilities.
  • Provide a new mobile friendly web design.
  • Make the design vibrant and eye catching, using plenty of photography to showcase the range of glasses and services, and to reflect a professional image.
  • Implement a new appointment booking form easily accessible throughout the entire site. Appointment requests are then emailed to the site admin, and stored in the site database for future reference.
  • Add an easy to use contact form, for general enquiries.
  • Integrate a Facebook page feed on the blog page.
  • Add social sharing icons on articles and other featured pages, so that site visitors can share useful content with their own social networks.
  • Allow all content to be edited through the easy to use WordPress admin area.
  • SEO friendly and readable URLs.

The Results

During the first week, 6 appointments were booked through the site. This was more than on the old site in over 2 years.