Website Project
Client: Olney Cleaner
About the Client
LJ Services offers domestic cleaning services in the market town of Olney, Buckinghamshire.
Goal
As the client mainly advertises by leafleting the local area, it was important that recipients could quickly get more information via a website link printed on the leaflet.
For the client, it was important that they could easily update all the site content as the business grows.
Objectives
Specifically, the website needed to:-
- Build trust with a list of frequently asked questions (FAQs) and reviews from existing customers.
- Include a UK-GDPR compliant booking form so prospective customers could make an enquiry, with a notification automatically sent to the site owner.
- Ensure FAQs, reviews and other site-wide content such as the “hero” area are easy to find and update.
Content Strategy
All content was written in collaboration with the client, to ensure it met the key objectives.
Content Management
To ensure content was easy to find and update, it was completely separated from the website design, and structured along the following areas:-
- A single “Site Globals” area, to make it easy to update the “hero” section that appears across the entire site, without unnecessary copying and pasting.
- An editable homepage, allowing for easy edits of the “About” section, etc.
- A central testimonials library, for easy editing of customer reviews that appear throughout the site, again avoiding any copying and pasting. It’s also possible to “tag” which featured testimonials appear on the homepage, or next to the booking form.
- A list of fully editable and reorderable frequently asked questions.
Booking Form
The booking form’s primary function was to allow site visitors to make enquiries. It also includes the following key features:-
- Fully compliant with UK GDPR regulations, including a consent box with a link to the site’s privacy policy page.
- Automatic email notification sent to the site owner whenever a site visitor submits the form.
- Access to a database of enquiries made with the form, fully compliant with UK GDPR.
Site Performance
The site was developed to a high standard using industry best practices. Features include:-
- Fully responsive site viewable on mobile, tablet and desktop.
- Fast (A-rated) website page speed so visitors on mobile devices with a slow connection still get a good experience.
