Why you need a website
Every business or organisation needs a website, and it needs to be flexible yet easy to use.
Of course, there are many different types of websites required for many different situations.
We’ve outlined below some of the types of website we create, which we hope will give you some ideas.
Benefits of a Website
Visibility
People need to know that you exist. Not having a website, or having a poor quality website sends the wrong messages. If a potential customer can’t find you online, or it just doesn’t work on their smartphone, what does that say about your business?
Credibility
A professional looking website creates immediate trust. If a business cares about their website, then they care about their products or services. It’s essential that your website creates the right first impression through good design and quality software.
Referrals
When someone wants to pass their friend or colleague along to you, they know where to send them.
Social Media
By combining your website with a social media presence, you have all the pieces of the puzzle to grow your business online.
Visitors to your website can share and promote your content with their own social networks, i.e. their own Facebook, Twitter and LinkedIn followers, therefore substantially increasing your potential audience. If you’re not already on social media, then we can set this up for you as well.
How Content Marketing can help you
What used to be just called “blogging” has evolved into Content Marketing, something which big businesses now employ full time staff to do, as it’s a very effective way of reaching their target audience.So what exactly is “Content Marketing”?
Put simply, it’s the sharing of knowledge and information with an audience, in the form of articles, videos, audio, or ebooks. With Content Marketing, you can build authority and value, and get people to like, know and trust you and your business.
You can do all of this directly from your website, using the tools we provide.
Take a look at the 60 second video on how Content Marketing works.
Subscription & Membership Websites
If you have valuable expertise to offer, then a membership or subscription website maybe worth considering.
In addition to providing free content through a blog in the usual way, some of your more advanced content can made available only via a paid subscription. Premium content can also be in the form of ebooks, video, or any other type of download.
You can mix free and premium content, or make the whole site premium only. It’s completely up to you.
You can even “drip” content so that people can’t just subscribe for a month, then download everything and cancel their subscription.
Get in touch with us if you’d like to find out more.
Selling Online
If you need to start selling online, then we also have you covered. Here are just some of the benefits to an eCommerce website:-
Product Catalogue
All your products are added and managed using an online catalogue. Each product can include multiple images.
Product Variations
Products can include multiple variations and prices, e.g. sizes, colours etc.
Digital Products
You’re able to sell not just physical products, but downloadable products too.
Payment Gateways
Payment gateways such as PayPal and Stripe are fully supported.
Custom Websites
So your requirements don’t neatly fit into any of the above types of website. Perhaps your website needs features from all of them, or you require something completely tailor made. Maybe you’d even like a companion mobile app?
Get in touch with us and we can chat through your requirements.
